In this radio interview, BT Corporate Advisory Director, Boris Feldman, speaks with Gina Kasmas, digital marketing expert and founder of Blue Morph Media, about the ongoing relevance and power of email marketing in today’s business landscape.
Drawing on Boris’s extensive experience advising businesses on sustainable financial strategies and Gina’s expertise in customer engagement and high-converting email campaigns, the conversation explores how well-executed email marketing builds trust, increases retention, and drives revenue more efficiently than many paid advertising channels.
Listen to the podcast below
